Can craft beverages shape a destination’s image? A cognitive intervention to measure pisco-related resources on conative image

Assessing potential tourists' perceptions is vital to build a destination image and brand capable to attract new and repeated visitors. The increasing popularity of craft beverage tourism in recent years is incentivizing destinations to (re)design their offerings and (re)brand their image based on their craft beverages. This study investigated how the image of an emerging craft beverage tourism destination (Ica, Peru) is formed among potential tourists by inducing cognitive image (knowledge presented through picture-text dyads) of Ica's iconic resources, staple craft beverage (pisco), and resources associated with its production. Additionally, it measured the impact of local resources' characteristics, affective image, and personal characteristics on conative image (interest to visit and willingness to recommend) at different intervention stages. Results indicate that pisco-related resources are powerful enough to motivate travel, and that the characteristics of a mix of resources should be combined with beverage-specific information when developing branding strategies for craft beverage tourism destinations.     

一种改进的非凸秩最小化算法及其在矩阵恢复中的应用

在分析现有处理矩阵恢复问题的非凸秩最小化算法的基础上,提出了一种基于超松弛迭代的改进算法,并给出了松弛因子ω的确定准则。仿真实验表明:在惩罚参数选取较大的情形下,改进算法较原算法具有更快的收敛速度及更高的收敛精度,同时展示了基于非凸秩最小化算法的矩阵恢复技术在图像去噪中的应用。     

‘Does it Really Affect Me?’ Tourism Destination Narratives,Destination Image,and the Intention to Visit: Examining the Moderating Effect of Narrative Transportation

The extent to which tourism destination marketing narratives with different themes influence readers by imaginatively ‘transporting’ them is quite varied. This study investigates the different degrees of influence such narratives have on destination image and the intention to visit, exploring how the intensity of readers' experiences of being transported by narratives with different themes can influence their intention to visit the places described. Our results reveal the extent to which different narrative themes affect destination image and significantly influence readers' intention to visit. The extent to which narratives with different themes make readers feel transported also has a significant moderating effect on their intention to visit. Copyright © 2015 John Wiley & Sons, Ltd.     

The Role of Place Image Dimensions in Residents' Support for Tourism Development

Understanding residents' perceptions of tourism impacts and their level of support for its development is considered vital for the sustainable development of tourism. Despite the plethora of factors examined as determinants of residents' attitudes toward tourism, the role of residents' place image has been under‐examined. This study developed a model examining the relationships between residents' place image dimensions, perceived tourism impacts and support for development. Findings suggest that two (physical appearance, social environment) out of the four place image dimensions identified in this study exercise a significant effect on residents' attitudes toward tourism. The theoretical and practical implications to the formation of planning and development programs for tourism are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

旅游地空间商品化的形式与影响研究--以云南省丽江古城为例

20世纪70年代法国学者亨利·勒菲弗尔(Henri Lefebvre)提出"空间生产理论",认为空间是在人类主体的有意识活动中被不断生产出来的.如果以勒菲弗尔(Lefebvre)空间生产概念为分析工具,旅游地空间也是在发展旅游业、刺激民众消费、获取经济效益等社会背景下被创造、生产出来的.人们以符号的制造与运用赋予地方价值,再把地方意象赋予实质可消费物品,提高商品的交换价值.旅游生产系统通过销售"地方",获取多重服务与消费之后的利润;游客则借由消费内含了丰富地方意象的物质商品和服务而消费地方.文章以社会学和旅游研究中的分析概念为工具,以丽江古城为案例,尝试分析在具有自然或文化特性的旅游地,地方符号被应用于商品消费的具体方式,以及具公共性的观光空间,如何被纳入到私人商品消费的范畴,并由此探究旅游地空间商品化的过程以及空间商品化对当地社会文化的影响,希望对今天的地方旅游规划和文化保护工作有所帮助.     

形象教育应贯穿大学教育的始终

本文以大学生的形象塑造及形象教育问题为切入点 ,深入分析了大学生形象教育的必要性 ,目前开展大学生形象教育的有利条件及开展形象教育应该采用的措施与办法。针对我国旅游行业及旅游院校特点 ,特别提出形象教育应在旅游院校中率先试行     

品牌形象对消费者行为倾向影响的实证研究

本文认为,品牌形象影响并决定着人们的购买和消费行为,独特的品牌形象可以帮助企业确立品牌定位,阻止品牌竞争,改善品牌的市场表现。品牌形象由品牌表现、品牌个性、公司形象三个维度构成,三者不存在层级关系。其中,品牌表现是影响消费者行为倾向的主要因素;品牌个性影响消费者行为倾向,但影响程度较弱;公司形象通过品牌表现和品牌个性间接影响消费者行为倾向,对消费者行为倾向无显著影响。文章提出,企业可以通过三种品牌形象进行品牌定位,即品牌功能属性定位、品牌个性定位、公司形象定位,品牌形象管理即企业进行品牌定位的过程。对于中国企业来讲,品牌个性和公司形象的定位更值得关注。开发独特的品牌形象,建立吸引人的差异化的品牌形象的品牌战略,加强企业品牌形象的推广,是提高顾客忠诚度的根本途径。     

分块自适应图像稀疏分解

针对图像稀疏分解的计算时间复杂度非常高这个问题，提出了分块自适应图像稀疏分解算法。该算法根据稀疏分解计算时间复杂度和待分解图像大小之间的关系。把待分解图像分成互不重叠的小块。然后对每个小块图像进行稀疏分解。根据每一块的复杂程度。自适应地决定稀疏分解的结束。实验结果表明。在分解原子个数相近或相同的条件下。新算法对稀疏分解后重建图像比在整幅图像上进行稀疏分解重建的图像质量下降0．5dB。但计算速度提高了约15倍。     

Assessing the Effects of Service Quality,Past Experience,and Destination Image on Behavioral Intentions in the Spring Training Camp of a Japanese Professional Baseball Team

This study aimed to examine the theoretical relationships between service quality, past experience, destination image, and behavioral intentions in the spring training camp of a professional baseball team in Japan. The results indicate that the service quality of spring training camps was divided into five factors: (1) place, (2) enjoyment, (3) information, (4) fan interaction, and (5) operating time. The findings suggest that service quality and past experience had positive effects on both destination image and behavioral intentions. Behavioral intentions were also highly influenced by destination image. Future research and managerial implications are also discussed.     

自适应约束下的双边全变差正则化超分辨率重建

在经典的双边全变差(BTV)超分辨率重建中,加权系数和正则化参数的恒定性导致重建结果边缘保持能力受限。为此,提出了一种自适应约束的BTV正则化先验模型。算法首先定义了图像的局部邻域残差均值以区分当前像素属于平坦区域还是边缘区域;然后针对加权系数的不变性导致边缘削弱的问题,利用边缘方向和垂直边缘方向扩散性的不同,设计自适应权重矩阵;最后根据代价函数的极值问题推导出迭代公式,从而进行图像的超分辨率重建,重建过程中采用自适应的方法确定正则化参数,以便求得代价函数的全局最优解,提高了算法的鲁棒性。实验结果表明：与双三次线性插值法和经典BTV算法相比,该算法取得了更好的视觉效果和更高的峰值信噪比,更多地保留了图像的边缘细节信息。